Time for McCain to TURN UP THE HEAT

The commander in chief, George Bush is now tied for the lowest approval rating in history and will certainly break that record before leaving office in January. This looks bad for McCain because unfortunately for McCain the president who had done a terrible job in office not only supports him but has a bad image that may change his supporters perspective about him. The only thing he can use is Obama's entity, to question his "radical" some image. Where some may think that Obama has created a brand that represents change, meaning that no one really knows Obama. Personal attacks wont work this late in the campaign and may back fire. He must attack Obama's policy spending proposals.
After his performance during the presidential debate, McCain ability to defend his self is not as powerful as Obama. He is really stuck in terms of Obama being able to defend his standing although it may seem a little rational, he is recieveing support and that is something McCain needs. Obama has told his narrative about him self even though it doesnt say he created the constitution or been around for a million of years like McCain, where McCain uses his experience which doesnt hold as much ground because his supporters is waiting to see more. At this point Obama doesnt need to be too critical of McCain because he has a good image. The only thing that seems evident is how desperate McCain is to go as far as he has to make him self look like the most worthy candidate. In terms of the brand that Obama is being criticized for, McCain is also using the same approach, where he supports drilling with his slogan, "DRILL BABY DRILL." To make Obama seem like he is creating an idea of change wouldnt be fair to make this assumption based on one candidate when its clearly shows that both candidates are doint the same thing. Its obvious that both candidate wants to change/improve the government, with out having some kind of hope of that happening wouldnt help either candidate. So to go back to McCain needing to step up his game in terms of the poll, he need to be careful not to appear to harsh. His partner Palin is not exactly helping him "turn up the heat" where she makes it clear that she doesnt have much experience by the way she answered some questions. So really McCain has to really find a way to help his campaign.